Concept Art: Design & Storytelling

Certificated Program
Concept art Class

*895€/month with scholarship, minimum enrollment 1 trimester (11 weeks) 1095€/month without scholarship.

  • PROGRAMS Procreate, Photoshop, Zbrush, Blender, Octane Render and Unreal Engine 5

  • SPECIALTIES WORKED Character design, creature design, vehicle design, weapon and object design, environment design, storyboarding, and keyframe design

  • SCHEDULEMonday to Friday from 9am-5.30pm and Saturdays from 9am till 8pm (48h per week)

  • DURATIONFrom 11 weeks (minimum registration period) to 4 years (completion of the program)

Dedication, Motivation and Empathy


“I like that teachers comment, not only what is done in the academy, but what they do outside, the paintings they do personally, the processes… that they speak to you beyond the drawings and paintings, that they speak to you of the life as artists, how they see it. It is super interesting because they are now paving the way and it gives you clues as to how you can do it in the future…”


“Yes, it shows. When I get home and I see old drawings that I used to do and I see them now… oh my! And in such a short time. I have been here for 3 months and 2 weeks and I ask myself, how have I been able to learn so much in such a short time?…”


Sandra Glez
Founder, CEO
Sandra Glez
BA in Psychology. MBA, Master in Digital Marketing and Master in HR. Studied at Charles Cecil, BAA, Amaya Gurpide and Jordan Sokol Atelier and Sarum Studio.
Comparative Measurement Teacher
Jared Guerra
Russian Method Teacher
Ann Tsybina
Digital Teacher
Nerea Comino
Sight size & Sculpture Teacher
Manel Varela
Comparative Measurement Teacher
Carles Belda
Assisstant Tacher
Guillem Aznar

What exercises are you going to work on?


The program is divided into four modules (1 module per year). Each module contains five subsections where you will apply the theoretical knowledge through exercises.
The first two years are structured to provide you with the tools and fundamentals that are applicable to any of the specialties within concept art: character, creature, environments, vehicle, storyboarding and keyframes.

There are five subsections within each module that progressively increase in difficulty as you move through the program: Design, Visual Storytelling, Anatomy, Perspective and Photobashing.
After completing the first two modules, you will have the opportunity to choose between the different specialties throughout the remaining two modules. These final modules are structured to support and deepen the skills studied while helping you grow within your chosen specialties.
The programs you will use will be Photoshop, Procreate, ZBrush, Blender, Octane Render and Unreal Engine 5.


  • Structure
  • Language of Form
    Lines and planes
    Psychological theory of form
  • Block In
  • Values
    Scale of values
    Key Value
    Organization of values
    Light and shadow: Theory of light
  • Edges
    Shapes and edges
    Edges and textures
    Topology: planes, tris,
    quads and n-gons
    Low poly sculpting vs high
    poly sculpting
  • Color Design
    Hue and value
    Chroma and saturation
    Tints, shades and tones
    Munsell color theory
    CMY vs RBY
    Light on a matte surface
    Light on a specular surface
    Light on a transparent surface
    Light on different surfaces
Visual Storytelling

Visual Storytelling

      • Thumbnails
        Value studies
      • Color
        Color studies
      • Film Language
        Cinematographic terms and techniques
        Use of the camera
        Turning on


  • Human Anatomy
    Human body proportions
    Bones and muscles of the body
    Anatomical differences by sex, age and race
    Grease, creases and deformations
    How to draw a skull
    Anatomy of the head, neck and shoulders
    Anatomy of the face and facial expressions
    Anatomy of the thoracic cage
    Anatomy of the pelvis
    Anatomy of the arm, forearm and hand
    Anatomy of the legs, knee and foot
    Biomechanics: weights, forces, relationships, stresses and relaxations
  • Animal Anatomy
  • Hybrid Anatomy
    Monsters and creatures


  • Basic fundamentals of perspective
  • One-point perspective/frontal view
  • Two-point perspective
  • Multiple leakage points
  • Three-point perspective
  • Inclined planes
  • Arches, curves and bridges
  • Elevation, plan and profile
  • Lenses
  • Shadow on characters and objects
  • Characters and objects in perspective


  • Value
  • Aspect ratios
  • Light design
  • Texturing and detailing
  • Color weight
  • Multiple focal points
  • Aerial perspective
  • 3D light passes
  • Keyframe development (Thumbnails
    and final image painting)

Textures and Rendering

    • Texture map
    • Materials (PBR materials and procedural materials)
    • Rendering

Drawing I

  • Drawing of Bargue
  • Portrait drawing (initiation)
  • Drawing of figures in short and long poses, beginner level
  • Portrait drawing (initiation)
  • Atmospheric drawing for beginners
  • Artistic anatomy (initiation)

Drawing II

  • Plaster drawing (advanced)
  • Figure drawing in short and long poses advanced level
  • Portrait drawing (advanced)
  • Intermediate atmospheric drawing
  • Multifigure compositions for beginners
  • Intermediate artistic anatomy
  • Figure drawing from the initial level of imagination.
  • Expressive and gestural drawing at the beginner level

Drawing III

  • Figure drawing in short and long poses advanced level
  • Portrait drawing in short and long poses advanced level
  • Advanced atmospheric drawing
  • Advanced multifigure compositions
  • Artistic anatomy (advanced)
  • Figure drawing from the imagination advanced level
  • Expressive and gestural drawing advanced level
  • Final project
Painting I

  • Grisalla – Cast paint
  • Grisaille – Painting of short and long figure poses
  • Grisaille – Still life painting
  • Limited palette – Cast paint
  • Painting of masterpieces
  • Landscape painting

Painting II

  • Limited palette – Cast paint
  • Limited Palette – Painting of short and long figure poses
  • Limited Palette – Still Life Painting
  • Limited Palette – Portrait Painting
  • Painting of masterpieces
  • landscape painting
  • Plein air
  • Entry Level Atmospheric Painting
  • Figure painting from imagination initial level

Painting III

  • Full palette – Molten paint
  • Full Palette – Painting of short and long pose figures
  • Complete palette – Still life painting
  • Full Palette: Portrait Short and Long Poses
  • Painting of master copies
  • Plein air
  • Multifigure compositions
  • Urban landscape
  • Figure painting from imagination advanced level
  • Expressive and gesture painting
  • Final project
  • Model studies. small format
  • Skull cast study
  • portrait with model
  • Anatomy study. Ecorche.
  • molds
  • Half-size sculpture with model

Three Options


“Compared to Fine Arts, the MAA was a gigantic step, from minute one you notice, the practice, is like developing a career, and I noticed that from the first moment and not only that, I saw that it was like a long way more direct, faster to what I am looking for, not only on a technical level but in general…”


1st Term

Sept-Dec 720 hours (48h/w for 15 weeks)

*3,580 euros with scholarship – 4,475 euros without scholarship

2nd Term

Jan-March 528 hours (48h/w for 11 weeks)

*2,685 euros with scholarship – 3,580 euros without scholarship

3rd Term

April-Jun 528 hours (48h/w for 11 weeks)

*2,685 euros with scholarship – 3,580 euros without scholarship

What will you be able to work with?


The work of concept artists is in demand by animation, video game, television and film studios.

As in many creative vocations, concept artists can work in a studio or freelance – or sometimes a mix of both. In general, starting your career in a studio is a good way to gain experience and contacts.


  • Concept Artist 2D & 3D
  • Storyboarding Artist
  • Environment Artist
  • Illustrator
  • Character 2D & 3D Artist
  • Graphic Artist
  • Visual Development Artist
  • Layout Artist
  • Illustrator Graphic Artist
  • 3D Generalist
  • Freelance Artist
  • Multimedia Artist
  • 3D Prop Artist
  • Story Artist
  • 3D Game Artist
  • Designer
  • Technical Artist
  • Graphic Designer

This will be your diploma


Although you will have your diploma when you finish your studies, the most important thing will be your portfolio, your work will be your best letter of reference.


MAA is a school registered in the Art Renewal Center (an American association in charge of promoting professional academic education) so when you finish your studies, you will receive your own diploma, with the seal of the Madrid Academy of Art and that of Art Renewal Center.